samedi 15 décembre 2007
vendredi 14 décembre 2007
THE LONG TAIL CONCEPT
The Long Tail concept refers to business models with distribution power that can sell a greater volume of hard-to-find items at small volumes than of popular items at large volumes.
From this definition, I would say that this concept brings back to life old memories and lifestyles for two major groups:
Ø For customers who are seeking products that are rarely available on the market.
Ø For suppliers who may benefit from this phenomenon to increase their profit margins.
As a living example, Amazon.com and Netflix are mostly known distributors who practice the Long Tail business concept, thanks to the internet which is used worldwide for buying products online: vacation trips, air-tickets, household commodities, books, electronics, digital media….
In my opinion, this has definitely had an impact on consumer behaviour, because there’s less need to do shopping physically in the sales points since a lot can be done on the internetand has thus made life easier.
From this definition, I would say that this concept brings back to life old memories and lifestyles for two major groups:
Ø For customers who are seeking products that are rarely available on the market.
Ø For suppliers who may benefit from this phenomenon to increase their profit margins.
As a living example, Amazon.com and Netflix are mostly known distributors who practice the Long Tail business concept, thanks to the internet which is used worldwide for buying products online: vacation trips, air-tickets, household commodities, books, electronics, digital media….
In my opinion, this has definitely had an impact on consumer behaviour, because there’s less need to do shopping physically in the sales points since a lot can be done on the internetand has thus made life easier.
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